Event Marketing
Shouldn’t Be Siloed
Event Tech Stack unites your email campaigns, SMS reminders, and branded landing pages with your live registration data. One login, zero data syncing, and total visibility into the data that matters.
Your marketing and registration should speak the same language
Most teams are forced to be data middlemen between their email tool and their registration list. We built ETS to eliminate the gaps and increase visibility into the data.
Manual CSV Syncs
When your marketing and registration are separate, it’s hard to know which list is truly accurate. You’re stuck exporting, cleaning, and re-importing data, hoping that no one gets an invite email five minutes after they’ve already registered.
Segmentation Struggles
Sending a VIP Only update shouldn't require three spreadsheets. Because your marketing is native to your data, you can segment by registration type or session choice instantly, without the risk of a mixed-up comms.
Inconsistent Messaging
Disconnected tools lead to conflicting info; ETS ensures your landing page, emails, and SMS alerts stay perfectly in sync.
Professional communication, automated for speed
Reach your audience exactly where they are, using the data you already have.
Drag-and-Drop Email Builder
Design without the Dev Team
A drag-and-drop editor that respects your brand. Match your event colors and drop in session details without touching a line of code.
Email Templates Library
Go from Blank Page to 'Sent' in Minutes
Choose from pre-built email templates for invites, confirmations, reminders, post-event follow-ups, and more. Each template is fully customizable, so you get a professional starting point that you can save and reuse for your next event.
Audience Segmentation
Real-Time Lists that Self-Update
Segment by registration level, session choice, attendance type, custom field responses, or past history. Since it's all one system, your lists update as fast as people register.
Automated Email & SMS Workflows
Communications on Autopilot
Set your triggers once: A ‘Thank You’ at sign-up, a reminder 3 days out, and a survey the next morning. Set it and forget it.
SMS Reminders
The Fast Track to Their Front Pocket
Cut through the inbox clutter. Send day-of alerts and schedule changes via SMS directly from the same workflow as your emails.
AI-Assisted Copy Generation
Beat Writer’s Block in Seconds
Let AI draft your subject lines and body copy based on your event details. Refine the tone, hit send, and get back to your to-do list.
Campaign Performance Tracking
See what's driving registrations while there's still time to act
Track open rates, click rates, bounces, and delivery stats for every campaign you send. Performance is tracked in real-time so you can pivot your strategy while there's still time to fill the room.
Communication that scales with your strategy
Keep your messaging consistent across every event, audience, and format without relying on separate tools.
Public Events
Drive registrations with branded campaigns and open access
Promote your event with a branded microsite, email campaigns, and open registration. Track performance in real time, including in-progress registrations and where people drop off.
Private & Invite-Only Events
Personalized outreach with access control to back it up
Send personalized invitations to a curated guest list and control who can register. Tailor messaging and event experiences by registration level so each audience sees content that’s relevant to them.
Internal Events
Streamlined communications for town halls, training, and team events
Communicate across teams with targeted email and SMS workflows. Segment by audience so each group gets messaging that’s relevant to them.
Know what’s working in real time
Real-time data shows you what’s happening as your event builds, so you’re making decisions before it’s too late to adjust.
Live Email Stats
Track email performance in real time. See what’s working, what’s not, and adjust future sends while registration is still open.
Event Microsite Analytics
See how people interact with your event pages. Track page views and drop-off points to understand what’s driving registrations and what’s working.
Registration Dashboard
Track registrations and marketing in one place so you can see which campaigns, channels, and segments are driving sign-ups.
Exportable Reports
Export clean marketing and communication data for client reports, stakeholder updates, or post-event recaps without extra cleanup.
Why teams switch to Event Tech Stack
Built by event professionals for the reality of live events, where updates need to happen instantly, and your technology can't be the thing that breaks.
01
True Unified System
Data flows instantly across every part of your event without manual syncing or integration delays. Changes happen once and update everywhere in real time.
02
Built by Event Professionals
Built by people who've run events under real pressure and know that last-minute changes and live coordination aren't edge cases, they're how events work.
03
Flexible & Scalable
Scale your events without hitting artificial limits, feature restrictions, or pricing penalties. What works for your first event still works when you're running hundreds.
04
Quick Setup
Launch new events quickly by building on proven systems while maintaining full control over configuration and customization.
The platform event professionals lean on when it matters the most
From Fortune 500 companies and production agencies to small businesses, event professionals choose Event Tech Stack when seeking a reliable, flexible solution.
I wanted to say a massive thank you & well done for all your efforts. You made it all happen & work seamlessly and everyone is so appreciative of the success you pulled off – we’re all super impressed & grateful!
Jamie C.
Head of Production
We found ourselves in a very challenging position – and you and your intrepid team came through like no other. Beyond impressive. Closer to miraculous.Know you have made a LOT of friends at EY.
Lisa S.
Director, Brand, Marketing & Communications, Americas
Managing a complex footprint across Cannes requires technology that gets out of the way. Event Tech Stack allowed us to deliver a unified experience across more than 20 events. One registration journey and one credential made navigating our Cannes program completely effortless for our partners and guests.
View Case StudyBrian
Global Tech Director, B2B Marketing
We did it! This was one for the books – and certainly a virtual event we are very proud of. Everyone is very pleased!
Jenna C.
Senior Account Director
Thank you for all you have done to make every Light The Night event spectacular this season. From building the platform – to customizing the platform across the 78 market sites – to executing the event nights with us. HUGE THANKS!
Jana B.
VP Campaign Development, Community Initiatives
Everyone was incredibly pleased with the Service Heroes Virtual Event and we’ve been flooded with amazing feedback from executives! We wanted to extend our sincerest thank you to the ETS Team.
Amanda S.
Senior Producer
Attendees were loving every bit of the platform and content! Through your tireless efforts between pre-production and during the show, this was certainly a success and we’re grateful for your partnership along the way.
Jon S.
Senior Producer
Connecting registration and real-time attendance across 20+ experiences and hundreds of meetings into one dataset transformed how we measure festival ROI. Rather than ending the week with siloed lists from separate venues, Event Tech Stack gave us a single source of truth across our entire Cannes presence.
View Case StudyBarton
Director, Global Marketing Ops & Analytics
One platform to power every part of your event
Explore how Event Tech Stack unifies your entire event ecosystem in one scalable platform.
Event Registration
Flexible event registration structures with access controls, approval workflows, and session-level permissions.
Event Marketing & Communications
Send event emails and SMS communications directly from the platform with built-in tracking and segmentation.
Event Websites
Launch fully branded event websites with integrated registration and dynamic content management.
Capacity & Waitlist Management
Control event and session attendance with configurable capacity limits and automated waitlists.
Livestream & VOD
Stream live sessions and deliver on-demand content using built-in video infrastructure.
Onsite Check-in & Badging
Manage high-volume attendee check-in with QR scanning, kiosks, and on-demand badge printing.
Attendee Event Hub
Provide attendees with one destination for accessing events, sessions, and content across web and mobile.
Analytics & Reporting
Monitor registration, attendance, engagement, and livestream performance in real time.
AI Event Builder
Generate event structures, pages, and communications using AI-assisted setup workflows.
Mobile App with Real-Time Sync
A mobile app that syncs instantly with the event platform so attendees always see the latest schedule, sessions, and updates.
Multi-Event Management
Manage multiple events from one platform with shared settings, branding, and data. Reuse templates, track performance across events, and scale without rebuilding from scratch.
Networking & Engagement
Let attendees connect, chat, and engage with speakers, sponsors, and other attendees to grow their network and build connections.
Frequently Asked Questions
Quick answers about event marketing and communications in Event Tech Stack.
Can I send email campaigns directly from Event Tech Stack?
Yes. You can build and send branded email campaigns using the drag-and-drop editor without connecting an external email platform.
Can I personalize emails based on attendee type or registration level?
Yes. Segmentation is built directly into your registration data, so you can target emails by registration level, session selection, attendance type, or any custom field you've collected.
Does Event Tech Stack support SMS messaging?
Yes. You can send SMS reminders, day-of alerts, and schedule update notifications as part of the same workflow as your email campaigns.
Is there an email template library?
Yes. Event Tech Stack includes pre-built templates for invitations, confirmations, reminders, and post-event follow-ups. Every template is fully customizable, and you can save your own templates to reuse across future events.
How does AI content generation work?
AI writing tools are built directly into the email and SMS editors. You can generate subject lines, email body copy, and text messages based on your event details without leaving the platform. The outputs are editable, so you keep full control over the final copy.
Can I track email open rates and campaign performance?
Yes. Every campaign you send includes real-time stats for opens, clicks, bounces, and delivery.
See How Event Tech Stack Powers Your Events — In Just 30 Minutes
Book a live demo to see how Event Tech Stack supports your specific event format.
